NIKE HAD SPENT SOME MAJOR TIME IN THE LAB THIS YEAR TO REMODEL THE LEGENDARY PEGASUS SILHOUETTE AND INVITED US TO COLLABORATE IN THE ACCOMPANYING GLOBAL “PUSH FAST FORWARD” CAMPAIGN.
THE REBORN CLASSIC RUNNING SHOE WAS FRONT AND CENTER AT THE BRAND’S BREAKING2 CHALLENGE IN MONZA, ITALY THIS PAST MAY, FEATURING A GROUNDBREAKING MAKEOVER IN AESTHETIC AND FUNCTION.
JOEY SENt A SELECTION OF THE BERLIN BRAVES RUNNING TEAM – RUBY, LUCAS, LUCIA, JULIAN, CLARISSE, DILIM, LENA, RAPHAEL, AND ALEX – TO BE THE FACES OF NIKE’S BILLBOARD CAMPAIGN.
THEY SHOWCASED NOT ONLY tHEIR OWN STUNTS BUT OPTIMIZED THE PERFORMANCE OF THE PEGASUS’ 34TH EDITION.
